Peter made photography his profession when he joined Onboard, Europe’s broadsheet snowboard magazine, as an intern at the turn of the millennia. Decades on and he is now a creative at Gullers Group, a leading agency in his native Sweden.
This pluralization of creativity, which maintains photography at its core, was a logical evolution for Peter, as his practice of photography was never one of pure documentation but more a process of conceptualizing, direction and recording of a self-generated parallel reality. This space he records with a refined understanding of light and knowledge of his craft, generating a visual prose that can be read and revisited without stagnation.
Peter’s work achieves the ultimate goal of every creative: to engage, hold and provoke thought in his audience.
- Daniel CJ Burrows
Nike, Adidas, Sony, Red Bull, Vans, Rbk, Volvo, VW, Vice, Nordic Council of Ministers, Pernaud Ricard, Oneill, Spy Optics, Dragon Optics, Burton Snowboards, Protest Boardwear, Bataleon Snowboards, Nitro Snowboards, Union Bindning Company, Komatsu Forest, et al.
Elle, Vouge, Wallpaper, Time, Playboy, National Geographic, Onboard Snowboarding Magazine, Transworld Snowboarding, Method Magazine, The Snowboard Mag, Slammer, Transition, et al.