About
Peter made photography his profession when he joined Onboard, Europe’s broadsheet snowboard magazine, as an intern at the turn of the millennia. Decades on and he is now a creative at Gullers Group, a leading agency in his native Sweden.
This pluralization of creativity, which maintains photography at its core, was a logical evolution for Peter, as his practice of photography was never one of pure documentation but more a process of conceptualizing, direction and recording of a self-generated parallel reality. This space he records with a refined understanding of light and knowledge of his craft, generating a visual prose that can be read and revisited without stagnation.
Peter’s work achieves the ultimate goal of every creative: to engage, hold and provoke thought in his audience.
- Daniel CJ Burrows
Clients include:
Nike, Adidas, Sony, Red Bull, Vans, Rbk, Volvo, Volkswagen, Gore-Tex, Vice, Nordic Council of Ministers, Pernaud Ricard, Oneill, Spy Optics, Dragon Optics, Burton Snowboards, Protest Boardwear, Bataleon Snowboards, Nitro Snowboards, Union Bindning Company, Komatsu Forest, et al.
Published in:
Elle, Vouge, Wallpaper, Time, Playboy, National Geographic, Onboard Snowboarding Magazine, Transworld Snowboarding, Method Magazine, The Snowboard Mag, Slammer, Transition, et al.